Enhance brand image: enterprises can quickly establish and enhance brand image and enhance market competitiveness through initial activities.Study times gave a more detailed explanation on "what is the first economy" in his previous article. The starting economy covers the whole chain development process from the first release of products or services, the first exhibition to the first landing of stores, the first establishment of R&D centers, and then the establishment of corporate headquarters.Compared with the first store economy, the connotation of the first-time economy is richer. Study times said that there is a big difference between the first-time economy and the first-store economy. The first-store economy refers to an economic form that uses the advantages of resources to attract domestic and foreign brands to open stores in the region for the first time, so as to achieve the optimal coupling between brand value and regional resources, thus having a positive impact on the regional economic development. The first store can be the first store in the world, the first store in China, the first store in the region, etc. Through the opening of these first stores, consumers can be provided with more diversified and personalized choices, and at the same time, business innovation and upgrading can be promoted.
However, the starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.Debut: First-time economy emphasizes "first time", including the first release and display of new products, technologies, services, formats and models.This central economic work conference is even more clear. Next year, we will focus on expanding the scope and implementing the "two new" policies, innovating diversified consumption scenarios, expanding service consumption, and promoting the development of cultural tourism. Actively develop the starting economy, the ice and snow economy and the silver-haired economy.
[Interpretation of the starting economy? 】Leading and trendy: The first-time economy has the characteristics of fashion, quality and trendy, which meets the requirements of consumption upgrading and high-quality development and is an important embodiment of regional business vitality and innovation ability.
Strategy guide 12-14
Strategy guide 12-14
Strategy guide 12-14